Microdistillery, Bourbon Tours, and an English Style Music Pub
Sign up below to be first in line when we start taking bookings — and go in the draw for one of five $100 bar tabs.
By entering, I agree to join the Never Say Die mailing list. Strictly 21+ to enter. Closes 31st December 2026.
Kentucky born. English raised. And now coming home — to downtown Lexington.
It started here. In 1951, a foal named Never Say Die was born just outside Lexington, beat the odds, and went on to win the Epsom Derby at 33-1 — sparking a story that crossed oceans and changed rock ‘n’ roll forever.
Seventy-odd years later, we’re delighted to be opening the doors to our first brand home in downtown Lexington — close to where it all began.
Expect an English-inspired pub, an immersive tasting experience, a micro-distillery, live music and exclusive Double Ocean Aged bottlings you won’t find anywhere else.
We’re not ones to play it safe — so we’re betting on you. Five lucky winners will each land a $100 bar tab to spend at the new brand home, with friends, family, or whoever you’d want to split a Mint Julep with.
To enter, just sign up to our mailing list. No jewelry to pawn. No 33-1 odds. Just a sip of luck.
Thirsty already? Our Small Batch Bourbon and Rye Whiskey are waiting at Seelbach’s or The Whisky Exchange.
Here’s to never saying die.
You must be over 18 to preview our website
Initially only available as Single Barrels and bottled at Cask Strength