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In a first for the category, Never Say Die Bourbon finished its maturation in England after six weeks of sailing across the Atlantic from Kentucky in the US.

Never Say Die was distilled and matured in the US state before its journey to be aged in Derbyshire in the UK. It was created by Bourbon distillers Pat Heist and Shane Baker, alongside a transatlantic team of founders.

I’m not much of a dessert wine gal, so I’d probably have a whisky instead. Never Say Die is England’s first-ever bourbon. It’s made in Kentucky and brought over in a big shipping container for six weeks, so it’s ocean-aged, then bottled in England. I’d have that on the rocks for dessert.
In a first for the category, Never Say Die Bourbon finished its maturation in England after six weeks of sailing across the Atlantic from Kentucky in the US.

Introducing England’s First Bourbon: Never Say Die

Q: What world-first whiskey is born in the USA, but matured in Britain, and has a story taking in a Derby-winning horse and the Beatles?

A: NEVER SAY DIE. Beating the odds (and Donald Trump) to become England’s first-ever bourbon.

Every year, English whisky gets better and better, just like its wine.

The county of Derbyshire has just launched what is believed to be the first English Bourbon, aged on a transatlantic voyage. “Never Say Die” is named not after the James Bond film but the first American-bred colt to win the Epsom Derby in seventy-three years. That was in 1954.

Never Say Die is billed as England’s first bourbon. The spirit is first distilled and aged in American Oak in Kentucky, then transported in a six-week ocean voyage across the Atlantic, and finally matured in the White Peaks Distillery in Derbyshire, resulting in a truly international “high rye” bourbon.

It’s a first for BarLifeUK to be offered an American Whiskey trip and find ourselves on a train to a misty Derbyshire. Never Say Die is a Bourbon with a difference, and we were about to spend the day finding out all about it.

Distilled in Kentucky and ocean-aged on a six week trip across the Atlantic to ripen in barrels in the Derbyshire peaks, this is Britain’s first-ever bourbon, inspired by the legendary namesake racehorse which ultimately played a part in shaping the destiny of The Beatles

Described as “England’s first Bourbon”, this whiskey takes its name from the Kentucky-born winner of the Epsom Derby, the bottle features magenta and scarlet to represent the silks that jockey Lester Piggot wore when he won the race.

A new bourbon has landed on our shores. No, Never Say Die is not a Bond film but a spirit named in honor of a Kentucky-bred racehorse which, following traumatic birth, was revived with a shot of bourbon and went on to win the Epsom Derby in front of the Queen and Winston Churchill.
According to Dalton, ‘Never Say Die is the first Kentucky straight bourbon that is both ocean-aged then matured in the UK.’ After four years and 10 months of maturation in Kentucky, the first batch undertook a six-week voyage before being taken to White Peak Distillery, Derbyshire, to further mature. ‘We loved the care and passion they lavish on their products at the distillery, which makes it the perfect home for Never Say Die.’
The co-founder and managing director of Never Say Die Bourbon talks to Douglas Blyde about the flavours it gains during a trans-Atlantic voyage, the bottle’s sometimes hidden but meaningful visual clues, and how she once carried Amy Winehouse across the muddiness of Glastonbury…

David Wild from the UK and Kentucky native Pat Madden have launched what they say is “England’s first Bourbon”.

The whiskey – named Never Say Die after a horse owned by Madden’s father – has a higher rye content than most other Bourbons, made with 25% rye, 71% corn, 4% malted barley.

Never Say Die Bourbon is inspired by the legendary tale of the namesake racehorse and is believed to be the first bourbon to be distilled and matured in barrels in Derbyshire to give it a unique British finish.

Described as “England’s first Bourbon”, Never Say Die is a celebration of horse racing, The Beatles and the end of tariffs – and its unique flavour comes from its transatlantic voyage.

Northerner David Wild and Kentucky native Pat Madden first met at Queens’ College, Cambridge, but it wasn’t until 30 years later at a reunion dinner that their idea to create a spirit that brings the US and UK together started to take shape.

Never Say Die is the world-first Bourbon inspired by the legendary tale of the namesake racehorse and is believed to be the first time that a Bourbon – distilled and matured in Kentucky – has been ocean aged on a six-week trip across the Atlantic, and then matured in barrels in Derbyshire to give it a unique, British finish.
Born in the US, but matured in Britain, this premium bourbon is inspired by the legendary racehorse of the same name, who was born on co-founder Pat Madden’s family farm in Kentucky. The distinctive bottle draws on the colours worn by jockey Lester Piggott when he rode Never Say Die to victory in 1954 in front of a 250,000-strong crowd that included Queen Elizabeth and Winston Churchill.
Never Say Die Bourbon Barrel Strength (RRP £79) is is believed to be the first time that a Bourbon – distilled and matured in Kentucky – has been ocean aged on a six-week trip across the Atlantic, and then matured in barrels in Derbyshire to give it a unique, British finish.

Sometimes it takes a racehorse, a sea voyage and a reduction in tariffs to create the perfect Bourbon Whiskey.

Never Say Die, the world-first Bourbon inspired by the legendary tale of the namesake racehorse, is launching its flagship product today for the UK market.

Derbyshire-based Never Say Die has released what is believed to be the first English Bourbon, which has been ocean-aged on a transatlantic voyage.
England’s ‘first bourbon’, Liev Schreiber enters the world of whiskey, and Monkey Shoulder makes whisky perfume. It’s The Nightcap!
Never Say Die is the first Bourbon to be distilled in Kentucky, shipped via Atlantic Ocean vessel and then matured in England. Never Say Die is the English take on the American Dream.

A deal to lift trans-Atlantic tariffs on a wide variety of exports has been celebrated by a UK bourbon firm.

Never Say Die was set up in 2017 to ship supplies of the liquor from Kentucky to Derbyshire to be matured and then sold.

From today, UK steel and aluminium exporters can get back to exporting to our largest trading partner.

Following the resolution of the S232 tariff dispute earlier this year, from 1 June UK steel and aluminium exporters are free to start exporting tariff free up to a specified volume to our largest trading partner for the first time since 2018.

Washington concerned that London’s threats to override Northern Ireland protocol will undermine peace in region.

The brand inspired by the horse Lestor Piggott rode to victory in 1954 begins its maiden trans-Atlantic voyage with its first Whiskey expected in the UK in July.

The model impressed by the horse Lestor Piggott rode to victory in 1954 begins its maiden trans-Atlantic voyage with its first Whiskey anticipated within the UK in July

The Bourbon Alliance is calling on the hospitality sector to pledge support on their website, engage on social media, and join the fight to Free the Spirit.

A new bourbon brand – Never Say Die, has gone into production with plans to launch in the UK following its US debut.

An exciting new brand – Never Say Die Bourbon – goes into production today. The brand is inspired by Kentucky’s own Never Say Die, the first American racehorse since 1881 to win the English Derby in 1954.

This also means lifting our rebalancing measures on products like US whiskies, Harley Davidsons and Levi’s 🥃🏍️👖

Great for
@NSDBourbon
as they launch England’s first bourbon whiskey drink.

Jim Beam, Maker’s Mark, and Brown-Forman have joined with The Bourbon Alliance – distillers, restaurants and pubs, retailers, wholesalers, and US whiskey fans – to urge the British government to remove the 25 percent tariff on imported US whiskey caused by a trade dispute over steel.
The distillery focuses on employing raw materials of Derbyshire provenance, such as indigenous yeast and local barley, and the team has plans to ensure it can continue to mature and bottle the liquid on site as the brand grows. According to Max Vaughan, “several” new expressions will be released over the coming months, including some single casks and a potential collaboration with Never Say Die bourbon.

Jim Beam, Maker’s Mark, and Brown-Forman have joined with The Bourbon Alliance – an army of distillers, restaurants and pubs, retailers, wholesalers, and US Whiskey fans – to urge the British Government to remove the 25% tariff on imported US Whiskey caused by a trade dispute over steel. The campaign is calling on the hospitality sector to sign up to the campaign and to help Free the Spirit from tariffs.

Never Say Die Bourbon

Initially only available as Single Barrels and bottled at Cask Strength

Never Say Die
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